When choosing a videography or wedding film company skill is extremely important. So is experience, gear and creativity. However after filming numerous weddings, I am convinced that having videographers who you feel comfortable forming a working friendship with is perhaps more essential. This relational aspect is mutually beneficial. It makes the bridal party and family more comfortable with a camera in their face and it gives the videographer the trust and confidence he/she needs to get the best shots possible.
My wedding filmmaker friend, Brian Russell, once told me that he gets the best footage and can tell the most compelling story when he is welcomed into the wedding party like an extra groomsman. He still maintains the utmost professionally, but as an “insider” he can capture the full range of unfettered emotion and beauty.
This way of filming requires that the bride and groom find a videographer that they feel comfortable with. I am not saying the filmmaker has to be a socialite (after all many of us are a little awkward and nerdy) however, I think trust is the key. This trust frees the bride up to be herself, make requests and opens up communication about ideas and important shots. One way trust can be built is by having a conversation over a cup of coffee or on the phone with the videographer before the wedding (I recommend in person). Get to know your videographer and let them get to know you (even if it is awkward at first). The creative results and the reduced stress level will be worth it.